Stars and Passion: The Media Conquest At the beginning of the century people were already lined up to see a Wimbledon final - and they still do. This also happens at other Grand Slam tournaments, which have had to expand and in some cases move to try and satisfy the public. But interest is not only among spectators - the media now have a privileged place, journalists and photographers, of course, but most of all - television. At first timidly introduced in Grand Slam tournaments, television has gradually become an indispensable partner. The turning point was in 1980, when the famous tie-break of the Borg versus McEnroe Wimbledon final was transmitted live in the USA at breakfast time. Today, technical innovation has helped make the Grand Slams four highly priced shows, bought by more than 100 countries. A large number of players are more than eager to act as consultants on the air. Changing in dimensions and audience, the Grand Slam tournaments have today become events - almost institutions - on a massive scale. 53 minutes 1992

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